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Old Gentlemen Ltd
We work with companies operating in various fields, offering them the opportunity to outsource lead generation and strategic marketing activities.
We provide our know-how, editors, publishers, and ultimately the business concept, while respecting the shared budgeted objective.
Over 30 employees, advanced technology, in-depth and ongoing research supported by ongoing analysis and discussion with an international team and an environment of specialists.
A united and dedicated team, with a diverse range of skills, focused on providing clients with high-quality data, ongoing training in compliance, privacy, AI, social dynamics, and compliance with applicable regulations in each country.
We have over 40 million directly owned international customer records and millions of validated, guaranteed, and verified Italian mobile customer records. These records enable us to develop new customer development campaigns that target the right audience, taking into account variables such as location, age, gender, interests, habits, needs, etc.
Over 20 variables available to identify the right target to propose any product or service to.
Do you want to expand your network of collaborators?
No problem, we'll take care of it. Discover our Affiliate Marketing solution.
Strategic Marketing
A company's growth is crucial to its success. Strategic marketing identifies four specific growth strategies: market penetration, product development, market development, and diversification.
Strategic marketing is a methodological approach to marketing based on the systematic use of data, analysis, and experimentation to guide strategic and operational decisions. This method is distinguished by its rigorous observation of market phenomena and its desire to reduce uncertainty through continuous measurement and verification of results.
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CRM Solutions
CRM, short for Customer Relationship Management, is software that improves interactions between a company and its current and potential customers. Essentially, CRM is a set of strategies, practices, and technologies used to manage and analyze customer interactions, with the goal of building stronger and longer-lasting relationships, increasing sales, and improving customer satisfaction. A CRM system, often software, collects and analyzes customer data across multiple channels, such as sales, marketing, and customer service, providing a unified view of the customer. This allows companies to personalize interactions and optimize internal processes.
Lead Generation
A lead is always the result of complex and detailed quality control work. Thanks to our extensive and organized structure, we monitor the quality of the leads collected daily, thus ensuring the best performance for our clients' Italian Lead Generation campaigns. We constantly monitor every step of the way personal data passes through our system: from consent collection to security measures, from end-user usage methods to the creation of a customer service team that guarantees a response to users within 48 hours.
Telemarketing
Our two in-house contact centers are staffed by over 90 agents with training and experience in various markets, such as finance, dental tourism, insurance, energy, telecoms, and more. Thanks to our ability to train agents on specific businesses and develop call scripts that are functional for sales, we can successfully target lists for any type of product or service. With 90 agents and a structure supported by Artificial Intelligence, we can guarantee timely callbacks to leads, so we can work on them while they're still hot and interested.
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Affiliate Marketing
Affiliate marketing is an agreement in which a company (the merchant) pays an affiliate (the publisher) a commission for bringing customers or sales through its marketing channels. In practice, the affiliate promotes the merchant's products or services and receives a percentage of the proceeds for each sale or transaction generated through promotion on social media, email, text messages, or simply word of mouth. We have developed a model capable of promoting affiliate marketing programs targeting dental tourism, launching a recruitment campaign and providing the contact details of publishers who have expressed interest.